Even small businesses need to consider their branding as a whole and that includes your logo. Companies like logoworks.com create illustrations, not really logo’s. It’s vitally important that your designer/s concider how your visual identity is implemented. So consitant use of colour palettes, typefaces, layouts and a whole brand armoury are important. Your idenity should be more than just you logo stuck on everything!
How you communicate your marketing message is referred to as the tone of voice you use. It might be professional, casual, or even funny. The tone you use should resonate with your audience. For example, if you’re a B2B firm, you might do better using a more formal tone than a casual one peppered with teen-friendly acronyms. Just make sure to choose a tone that is consistent across all marketing channels.
A logo in the hands of a professional CAN increase sales. I have on many occasions had customers who previously had amateur logos to start their businesses, now express delight that the new image positioned them in a better light with prospects. And this resulted in more business because of the perception that they were larger players in their market.
I know it’s an older post Nick, but it’s extremely relevant still today. We realized that the most important driving force out there is .. people.. as you outlined in your last tip. I was working with a company, and we went so far as to change our motto to “People First.” just because of that aspect. Great post. I’d say you should update it, but there isn’t much to add besides social media aspects.
If you want to create some buzz, first discover what people are already sharing with Buzzsumo. Research any topic, any site and get the top shared content pieces. The free version does give you enough features to do some digging around, but they do offer paid packages for more in-depth content research. If you just need a way to gauge your brand and see some of the trending topics, the free version will suit you just fine.

Also, make sure that your blog design can accommodate a good mix of text and visuals. This means that the blog should be explaining the issues with visuals such as images, videos and infographics wherever required. Such an interesting and engaging mix of content will attract more potential customers to your blog. This builds trust for your business, which is an effective brand building exercise. Get more information on how to start blogging here. Branding Your Personal Brand / Creative Business | Build a Strong, Cohesive Brand Identity
Creating high contrast designs was never easier thanks to this template. Use simple but sharp lines and a striking colour palette to grab attention right away, and then hold that attention with some sleek typefaces to add an element of sophistication to your message. This template is perfect for any professional or corporate brands looking to get a little bit simpler and a whole lot sharper. 7 Ways To Increase Brand Awareness and Build Your Business
The drawbacks to this kind of service are that you might not get the kind of customisation you would find if you hired someone to create and execute your content plans, including your social media strategies. But if you need to get out a lot of content in an organized manner, this service just might help you out. This service does not create content, but rather helps you find and manage content that might be relevant to your business.
Realize that you’re not in control of your brand. That’s right, you only set the direction for your brand. Your actual brand image is determined by your audience. You can use these tips to ensure alignment between your desired brand image and your actual brand image in the minds of your customers. Branding isn’t a one shot deal, it’s an on-going juggling act of marketing, research and conversation. If you’re not tapping into those conversations with your audience, how do you know what their real impression of you is? How will you know how to address it? Brand growth comes from alignment. You have to ensure that your actions, stationary, website and marketing efforts put out the right image. But you cannot stop there; Those are pre-sales activities that get you noticed and hopefully bought. You also have to ensure that all actions and engagements during the sale and post-sale are positive and in line with your desired brand image. If your audience has a different view of you than you’d like, then you need help. And it’s probably best to bring in an outside perspective.
Sunil…congratulations on being a small business owner. Your site is beautiful. If you can successfully carry that look and feel throughout your organization, you’re going to be way ahead of your competition. I am worried, however, about one comment: you wrote “its tough to do everything AND sell your product at the same time.” Doing everything is what sells your product. (Don’t confuse that with being all things to all people:)) That’s what often keeps businesses from being successful…they seperate sales and brand, as if they aren’t related. 13 Tips On Entrepreneurship, Marketing & Branding By Daymond John | Advice For Small Businesses
Are you looking to channel elegance and daintiness in your design? Consider customising this template, then. This template steers away from any harsh black colours and instead uses grey tones with the softly coloured imagery, creating a much more dreamy and romantic feel. This design is perfect for any brand looking to add a touch of the finer things into their communications.
Marketing strategy involves mapping out the company's direction for the forthcoming planning period, whether that be three, five or ten years. It involves undertaking a 360° review of the firm and its operating environment with a view to identifying new business opportunities that the firm could potentially leverage for competitive advantage. Strategic planning may also reveal market threats that the firm may need to consider for long-term sustainability.[9] Strategic planning makes no assumptions about the firm continuing to offer the same products to the same customers into the future. Instead, it is concerned with identifying the business opportunities that are likely to be successful and evaluates the firm's capacity to leverage such opportunities. It seeks to identify the strategic gap; that is the difference between where a firm is currently situated (the strategic reality or inadvertent strategy) and where it should be situated for sustainable, long-term growth (the strategic intent or deliberate strategy).[10]

Believe us -- your personas are definitely looking for the information that you’re able to provide -- if you write about it. After friends and family, blogs are the third most trusted source of information. Plus, that content will also serve as material to populate your social media networks, and we’ve already covered what a crucial part that plays in branding on a budget. Seth Godin - THIS is Marketing
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